leAD Sports & Health Tech Partners

leAD Sports and Health Tech Partners is a venture firm and accelerator founded by descendants of the Adidas founder Adi Dassler, focused on sports technology, health technology, and the intersection of athletic performance and consumer health. The firm operates both an accelerator program and a venture fund, with checks generally in the $500K to $3M range at seed and Series A. Healthcare exposure is partial and concentrated in fitness, performance, well-being, and selectively clinical sports medicine, rather than acute clinical care or therapeutics. AI focus is welcome where it advances athletic performance, recovery, or consumer health. Founders best suited are seed and Series A CEOs in sports technology, fitness, performance analytics, or consumer health with a clear consumer or hybrid consumer-clinical model, who would benefit from a partner with deep relationships across sports, fitness, and consumer health brands. Founders who do not fit include traditional B2B clinical software, therapeutics, capital-intensive devices, and digital health teams targeting only payers or providers. Geographic preference is global with US and European footprint. The entry path is the leAD accelerator application process, plus warm introduction through a portfolio CEO, a sports or fitness industry operator, or a consumer health co-investor. LinkedIn outreach to a partner with a focused sports or consumer health thesis is a reasonable secondary option. Expect a structured program experience for accelerator participants and a partner that values consumer engagement metrics, brand partnerships, and athletic performance evidence alongside commercial fundamentals.