BBG Ventures

BBG Ventures is a New York-based seed venture firm founded by Susan Lyne, focused on female founders and consumer-tech. The firm has a real healthcare thesis around women’s health, mental health, and consumer health products. BBG typically invests $1M-$3M at seed. Best fit: female-founded or female-led consumer health, women’s health, mental health, or AI-enabled consumer health businesses at seed, who would benefit from a thoughtful seed investor with a strong New York consumer network and a track record of backing category-defining female-led consumer brands; founders building products that genuinely speak to female consumers or under-served populations. Entry path is the BBG Ventures website and warm intros through the firm’s portfolio and the New York consumer-tech community. Not a fit for biotech, medical devices, life sciences tools, or B2B-only enterprise health software; this is a consumer-thesis firm. Male-founded teams without a clear female-leadership angle should expect a quick redirect. For a female founder building a consumer-facing health product at seed, this is one of the more aligned doors in New York; for everyone else, the fit is much more limited.