Jennie Ripps

Jennie Ripps is a New York-based solo angel writing sub-$25K checks at pre-seed and seed into wellness consumer health. The check size is small by angel standards, which positions her as an advisor-and-signal investor rather than a meaningful capital source, and the public footprint is limited to LinkedIn with no listed website, Crunchbase, or Twitter. The single-vertical focus on wellness consumer health combined with a small check is a sharp positioning signal: this is a consumer-brand-oriented angel rather than a clinical, software, or biotech investor. AI is not flagged, which is consistent with a consumer-brand and product-led orientation. The New York base provides access to East Coast consumer-brand operators, retail and DTC relationships, and the broader New York consumer-investing ecosystem. Founders most likely to fit are early consumer wellness brands, beauty-meets-wellness products, functional food and beverage companies, and supplement startups where brand, content, and DTC growth are the primary levers. Clinical software, biotech, devices, femtech with a clinical or regulated wedge, and SaaS for providers are mismatches. The check itself will not move a round, so founders should treat the engagement as advisory-first, with the small check serving as a signal of conviction. The entry path is a LinkedIn message, preferably warmed by a mutual New York consumer-brand or wellness connection, leading with the consumer insight, the brand thesis, and the specific advisory help her profile materially provides on positioning, content, and DTC growth at pre-seed and seed stage.