SaaSholic

SaaSholic is a Sao Paulo-based seed-stage fund with a tightly focused thesis on B2B SaaS in Brazil and Latin America. Check sizes are below $250k, consistent with a participating seed model rather than a lead role in priced rounds. Healthcare exposure is read through health IT and healthcare software, which fits the firm’s broader B2B SaaS pattern. AI is an explicit thematic lens.

The firm’s natural fit is with founders building B2B SaaS for Brazilian and broader LatAm enterprise customers, with healthcare-specific applications including practice management, RCM, telehealth back-office, clinical workflow, and AI-enabled documentation. The right founder profile is technical, software-first, and explicitly playing for SaaS gross margins rather than the lower-margin economics of healthcare service delivery. Founders building tech-enabled care delivery, DTC consumer health, or biotech are not the right fit. Founders raising priced seeds with a single lead in the $1M+ range are also a poor fit; this is a participating-check investor.

Geographically, SaaSholic’s advantage is its specialized focus on the LatAm B2B SaaS playbook, including Brazilian go-to-market norms, sales hiring patterns, and pricing dynamics. For founders building US-only software with no LatAm wedge, the strategic value is thinner. The firm has visibility into the LatAm SaaS GP and corporate VC network, which can help with follow-on syndication.

The right entry path is a warm intro from a portfolio founder or another regional SaaS-focused VC. The firm reads partner-led decks and responds to clear B2B SaaS pitches with credible early revenue evidence. The pitch should lead with ARR, growth rate, gross margin, retention metrics, and the specific Brazilian or LatAm enterprise wedge. Healthcare-specific pitches should explain how the product navigates Brazilian payer dynamics, LGPD data protection requirements, and ANS regulatory considerations.

Caveats. The check size means SaaSholic should be a participant in a syndicated seed round, not a sole lead; plan accordingly. Confirm the firm’s current healthcare-specific portfolio depth via reference calls before assuming domain expertise; the broader SaaS thesis dominates the pattern. The firm’s value-add is concentrated in SaaS-specific operational support (pricing, sales hiring, ICP refinement); founders who do not need that may find the strategic value limited. For LatAm B2B SaaS founders building healthcare-adjacent software, SaaSholic is a credible early SaaS-specialist partner; for non-SaaS founders, the fit is wrong.