Will Martin

Will Martin is a London-based solo angel writing $25k-$100k checks at seed and Series A in health IT software and digital health, with no AI flag. The small check size at Series A is unusual and suggests selective participation in larger rounds rather than leadership of any stage. Without a website, Twitter, or thesis statement, the public footprint is thin, and founders should treat this as an angel who deploys through warm intros within his London network rather than through inbound. The natural fit is UK-based digital health and health IT founders who already have an institutional lead and want a high-signal local angel to round out their cap table. He is not the right partner for biotech, devices, AI-defensible plays where his lack of AI focus signals limited interest, or US-only companies. Outreach should run via LinkedIn with a tight, traction-led note, ideally through a mutual UK founder or operator. Cold outreach is plausible given his presence on LinkedIn but should be calibrated to the small check size: don’t over-invest founder time pursuing him as a primary investor. Without a published thesis, founders should rely on Crunchbase signals about recent activity to gauge fit before reaching out. Best treated as a participant rather than a price-setter.