Fitbit

San Francisco, CA, United States All United States companies → — Founded 2007

Medical Device / Hardware Wearables / RPM

Cardiology Critical Care Emergency Medicine

Cardiology AI Triage & ER/ICU AI Wearables & Remote Monitoring (RPM)

Acquired/Merged (formerly Public)

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Products

Loss of Pulse Detection

Fitbit

Cardiology AI

Fitbit's Loss of Pulse Detection is an FDA-cleared feature on compatible wearable devices that uses PPG and accelerometry to detect a potential loss of pulse and can automatically alert emergency services if the user is unresponsive.

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About Fitbit

Fitbit, a subsidiary of Google LLC, is a leading provider of health and fitness solutions, primarily known for its connected wearable devices. These devices track various health metrics, including physical activity, sleep patterns, and heart rate. The company’s offerings extend beyond hardware to include software and interactive tools like the Fitbit and Fitbit Coach apps, guided health programs, and the Fitbit OS for smartwatches.

For physicians, Fitbit’s technology offers valuable insights into patients’ daily health and activity. The devices can monitor exercise intensity, heart rhythm, and sleep quality, providing data that can be crucial for managing conditions like congestive heart failure and identifying potential issues like sleep apnea. Recent advancements include the ability to link Fitbit data with electronic medical records (EMR) through Google’s Cloud Healthcare API, allowing doctors to access a more comprehensive and up-to-date patient profile. This integration, coupled with AI-driven health coaching, aims to provide personalized wellness guidance based on both wearable data and clinical history, potentially leading to more proactive and personalized patient care.

Fitbit’s focus on collecting and analyzing biometric data, combined with Google’s AI and machine learning capabilities, positions it as a significant player in the digital health landscape. The company is actively working to transform healthcare by providing tools that can help clinicians monitor patients, identify health trends, and facilitate timely interventions, particularly in areas like medication adherence and chronic disease management.

Focus Areas

Wearable technology digital health fitness tracking health monitoring sleep tracking heart rate monitoring atrial fibrillation detection stress management corporate wellness

Business Intelligence

Technology

Connected wearable health and fitness devices with software and services, mobile applications (Fitbit app, Google Health Coach), Fitbit OS for smartwatches, cloud-native for data analytics and AI

What Physicians Need to Know

Wearable Technology & Fitness Tracking

Fitbit offers smartwatches and fitness trackers that continuously monitor physical activity, including step counts, calories burned, and active minutes. Devices like the Fitbit Edge provide advanced health and fitness tools in a sleek design with long battery life.

Sleep Monitoring

Fitbit utilizes AI-driven algorithms and data from motion detection, heart rate, and skin temperature sensors to provide detailed analysis of sleep quality, identifying sleep stages (light, deep, REM) and offering recommendations for improvement.

Heart Rate Monitoring & Irregular Heart Rhythm Detection (AFib)

Fitbit devices continuously track heart rate, heart rate variability (HRV), and resting heart rate. They employ AI algorithms to identify patterns that may indicate potential health issues and offer electrocardiogram (ECG) functionality for on-demand atrial fibrillation (AFib) checks.

Stress Management

Fitbit devices can track physiological responses related to stress, and the AI-powered Health Coach can provide personalized wellness guidance.

Continuous Glucose Monitoring Integration

Fitbit allows users to connect continuous glucose monitors (CGM) to the Fitbit app, enabling the AI coach to provide insights on how workouts or meals affect glucose levels.

AI-Powered Health Coaching

Fitbit's AI-powered Health Coach offers personalized support for fitness, sleep, and wellness goals. It can interpret medical records, lab results, and wearable data to provide tailored guidance, such as improving cholesterol levels.

Digital Health & Chronic Disease Management

Fitbit is actively involved in digital health programs, partnering with healthcare organizations to collect biometric data outside traditional clinical settings. Research indicates that Fitbit usage can help manage chronic conditions like sleep apnea, obesity, depression, diabetes, and high blood pressure.

Medical Record Integration

Users can link their medical records, including medications, lab results, and doctor visit history, to the Fitbit app. This allows the AI Health Coach to provide more comprehensive and personalized guidance.

Health Equity Research

Fitbit supports health equity research initiatives by providing devices and resources to studies addressing health disparities in underserved communities, focusing on areas like diabetes, maternal health, and mental well-being.

Physician Tip

Fitbit devices offer physicians a valuable tool for gaining continuous, long-term insights into patient health outside the clinic. Physicians can utilize Fitbit data, such as activity levels, sleep patterns, and heart rate, to provide personalized, data-driven fitness recommendations and monitor patient progress. The integration of Fitbit data with electronic health records (EHRs) is feasible and can facilitate patient-physician communication around exercise goals and overall health. The Fitbit ECG app can assist in detecting AFib, and with patient consent, healthcare partners can access AFib data through the Fitbit Web API, streamlining information sharing. The AI-powered Health Coach, with access to medical records, can help patients understand complex health information and prepare for doctor visits. Fitbit's involvement in health equity research also highlights its potential to contribute to understanding and addressing health disparities.

Fitbit's integration strategy is multifaceted, synchronizing devices with dedicated mobile and web applications via Bluetooth. It also collaborates with third-party apps and services, allowing users to centralize their health data. Notably, Fitbit has partnered with Google to refine EHRs and integrate continuous glucose monitoring. The Fitbit Web API allows healthcare partners to securely access patient data, including AFib information, with patient consent. Furthermore, Fitbit is working with companies like b.well Connected Health and Clear to enable seamless and secure linking of medical records from various providers to the Fitbit app.

Products by Fitbit

1 product in the directory

Loss of Pulse Detection

Fitbit

Cardiology AI

What the Web Says

Fitbit generally receives positive reviews for its ability to motivate users and track various health metrics, including steps, sleep, and heart rate. Many users find the integration with their phones easy and appreciate features like notifications and calorie monitoring. However, there are recurring concerns about the durability and longevity of Fitbit devices, with some users reporting issues after about a year of use. The transition to Google's ecosystem has also been met with mixed feelings, with some users expressing dissatisfaction with changes to the app and features.

Overall: Mixed

Strengths

Easy integration with smartphones.
Effective for tracking steps, sleep quality, and heart rate.
Provides motivation through features like badges and activity reminders.
Helpful for monitoring calorie intake.
Offers useful notifications for calls, messages, and staying active.
Some models offer advanced features like ECG, SpO2, and skin temperature tracking.

Limitations

Durability issues, with devices reportedly stopping working or developing bugs after about a year.
Some users find the devices to be slow and experience synchronization problems over time.
Concerns about changes to the Fitbit app and features since the Google acquisition.
Certain advanced features may require a Fitbit Premium subscription.
Limited water resistance in some older models.
Some recommendations from the AI coach can feel generic and should not be treated as medical advice.

Based on reviews from: Capterra, Reddit, Healthcare IT Today, G2, Best Buy, PCMag, Wareable, ZDNET, WhistleOut

Last updated: 2026-10-22

Videos

News, demos, and interviews about Fitbit.

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Press & Coverage

Healio

Fitbit receives FDA clearance for algorithm to detect AF

Fitbit received FDA clearance for its photoplethysmography-based algorithm to detect atrial fibrillation in wearers of its devices, based on the Fitbit Heart Study.

2022-04

Reddit (r/gadgets)

Fitbit gets FDA clearance for passive heart rhythm monitoring | The feature will be available 'soon'

Google's Fitbit received FDA clearance for a feature that passively monitors wearer heart rhythms to flag signs of atrial fibrillation, a condition increasing stroke risk.

2022-04

Business Wire

Fitbit Receives Regulatory Clearance in Both the United States and Europe for ECG App to Identify Atrial Fibrillation (AFib)

Fitbit received 510(k) clearance from the U.S. FDA and CE marking in the EU for its ECG app to assess heart rhythm for atrial fibrillation.

2020-09

Healthcare Dive

Fitbit receives FDA clearance for ECG app - Healthcare Dive

Fitbit's new ECG app, cleared by the FDA and with CE mark in Europe, allows for heart rhythm tracking and flagging of atrial fibrillation, bringing it in line with other smartwatch manufacturers.

2020-09

Rhizome AI

Fitbit FDA Medical Device Authorizations: A Regulatory Overview - Rhizome AI

Fitbit holds five distinct FDA-authorized device functions, obtained through six submissions, including software-based digital health features and a body-composition scale.

2026-07

VectorShift Research

Alphabet acquires Fitbit — deal terms · VectorShift Research

Alphabet acquired Fitbit for $2.1 billion in January 2021 to expand into wearables and combine Fitbit's device and health-and-wellness expertise with Google's software, AI, and hardware.

2026-07

Google Blog

Google completes Fitbit acquisition

Google announced the completion of its acquisition of Fitbit, welcoming the team and highlighting Fitbit's role in building a community of over 29 million active users.

2021-01

MobiHealthNews

Report: Fitbit raises $30 million at $300 million valuation | MobiHealthNews

Fitbit raised an additional $30 million in its fourth round of funding, at a valuation of $300 million or more, to accelerate hiring and expand its global business.

2013-03

Frequently Asked Questions

How can Fitbit's wearable technology and data contribute to chronic disease management and improve patient outcomes?

Fitbit devices offer continuous tracking of key health metrics like activity, sleep, and heart rate, which can provide valuable insights for managing chronic conditions such as diabetes, hypertension, and cardiovascular disease. This data can help physicians monitor patient progress, identify trends, and personalize treatment plans, potentially leading to improved patient engagement and better health outcomes.

What is Fitbit's approach to data privacy and security, especially concerning the integration of health data with electronic medical records (EMRs)?

Fitbit prioritizes the privacy and security of user data, employing robust encryption and compliance with relevant healthcare regulations like HIPAA. While direct, seamless integration with all EMR systems is an ongoing industry-wide effort, Fitbit provides tools and APIs for secure data exchange, enabling healthcare providers to incorporate patient-generated health data into their clinical workflows with appropriate patient consent and security protocols.

What capabilities does Fitbit offer for irregular heart rhythm detection (AFib) and how does it compare to medical-grade devices?

Fitbit devices with ECG app functionality are capable of detecting irregular heart rhythms suggestive of atrial fibrillation (AFib) and provide notifications to users. While not a diagnostic tool, these features can aid in early detection and encourage users to seek medical attention, complementing clinical assessments. It's important to note that these features are designed for awareness and not as a substitute for professional medical diagnosis or treatment.

How does Fitbit address health equity concerns in its product design, accessibility, and research, particularly for underserved populations?

Fitbit aims to address health equity by designing user-friendly and accessible products, and by participating in research that includes diverse populations. They strive to make their technology broadly available and are involved in initiatives to understand and mitigate health disparities through digital health solutions.

What is Fitbit's strategy for AI-powered health coaching and how can it be integrated into a physician's care plan?

Fitbit utilizes AI to provide personalized health coaching and actionable insights based on an individual's activity, sleep, and heart rate data. This can complement a physician's care plan by encouraging patients to adopt healthier habits and adhere to treatment recommendations. The AI coaching can serve as a continuous support system, reinforcing positive behaviors between clinical visits.

What partnerships does Fitbit have with healthcare organizations or research institutions, and how do these collaborations benefit clinical practice?

Fitbit has established partnerships with various healthcare organizations, research institutions, and employers to explore the utility of wearables in clinical settings and wellness programs. These collaborations often involve studies on the effectiveness of Fitbit devices in managing chronic conditions, promoting preventive care, and supporting remote patient monitoring, ultimately contributing to evidence-based digital health solutions.

What is the pricing structure for Fitbit's enterprise solutions for healthcare providers or large-scale patient monitoring programs?

Fitbit offers customized enterprise solutions with varying pricing structures depending on the scale and specific needs of healthcare providers or patient monitoring programs. These solutions often include bulk device purchasing, data analytics platforms, and dedicated support, with pricing typically determined through direct consultation and tailored proposals.